Published & Updated: January 28, 2026 | Tapbit Corporate Bitcoin & Macro Desk
MicroStrategy (NASDAQ: MSTR) has once again demonstrated its unwavering Bitcoin accumulation strategy. Between January 20–25, 2026, the company purchased an additional 2,932 BTC for approximately $264 million at an average price of around $89,900 per coin during a market dip that saw Bitcoin briefly trade near $88,000. This latest buy brings MicroStrategy’s total Bitcoin holdings to 712,647 BTC, valued at roughly $63 billion at current prices — making it the largest corporate Bitcoin treasury in the world by a wide margin. The acquisition was funded through $257 million in common stock sales under the company’s existing ATM (at-the-market) program. Michael Saylor, Executive Chairman, commented: “We continue to view Bitcoin as the most attractive long-term store of value asset available to corporations.” This move arrives amid heightened market volatility, U.S. government shutdown concerns, and broader risk-off sentiment in early 2026. This article breaks down the purchase details, price context, funding mechanics, market reaction, on-chain implications, and what it means for Bitcoin and corporate treasury strategies moving forward.
Purchase Details & Timeline – January 20–25, 2026
| Metric | Value | Notes |
|---|---|---|
| Bitcoin Purchased | 2,932 BTC | Incremental addition |
| Total Cost | $264 million | Includes fees |
| Average Purchase Price | ~$89,900 / BTC | During market dip to ~$88,000 |
| Funding Source | $257M ATM stock sales | Common stock issuance |
| New Total Holdings | 712,647 BTC | ~3.4% of total BTC supply |
| Current Treasury Value | ~$63 billion | At ~$88,500/BTC (Jan 28) |
The purchase was disclosed via an SEC Form 8-K filing on January 27, 2026, consistent with MicroStrategy’s quarterly pattern of opportunistic buying during price weakness.
Price Context – Bitcoin’s January 2026 Dip
MicroStrategy’s latest acquisition came during a volatile period for Bitcoin:
- BTC briefly dipped to ~$88,000 intraday (lowest since mid-December 2025)
- Down ~31% from the late-2025 peak near $126,000
- Primary drivers: $1.3B Bitcoin ETF outflows (largest weekly since Feb 2025), stablecoin supply contraction, and macro caution (tariff threats, Fed path uncertainty)
- MicroStrategy viewed the dip as a “generational buying opportunity” — consistent with Saylor’s long-standing thesis
Despite the pullback, Bitcoin remains up significantly year-to-date, with MicroStrategy’s average cost basis across all purchases still well below current levels.
Funding Mechanics – ATM Stock Sales
MicroStrategy funded the purchase through its at-the-market (ATM) equity offering program:
- Raised $257 million via common stock sales
- Program allows flexible, opportunistic capital raises without traditional underwritten offerings
- Shares issued at prevailing market prices (MSTR stock traded ~$420–$440 during the period)
- Net effect: Minimal dilution relative to Bitcoin holdings growth
This structure has become MicroStrategy’s signature method for Bitcoin accumulation — converting equity capital into Bitcoin at scale.
Market & On-Chain Reaction
The announcement triggered mixed but generally neutral-to-positive sentiment:
- MSTR stock: +2.8% intraday (outperformed broader market)
- Bitcoin price: Stabilized near $88,500–$89,000 (no immediate dump)
- On-chain signals: No large exchange inflows from the new wallet; continued accumulation pattern
- Sentiment on X / Crypto Twitter: “Saylor buying the dip again” vs “leveraged BTC proxy risk”
MicroStrategy now holds approximately 3.4% of Bitcoin’s total supply — the largest single corporate holder by far.
Trading & Positioning Strategies on Tapbit
- Create your Tapbit account (0% maker fees)
- Deposit USDT or fiat via bank transfer
- MicroStrategy proxy play: Long BTC/USDT perpetuals (20–50x leverage) as MSTR continues aggressive accumulation
- Dip accumulation: DCA BTC/USDT on pullbacks below $88,000 (strong support cluster)
- Macro hedge: Long XAU/USDT perpetuals if risk-off sentiment intensifies
- Risk control: Max 1–2% account risk per trade; trailing stops below recent lows
Conclusion & What It Means for Bitcoin in 2026
MicroStrategy’s latest $264 million Bitcoin purchase (2,932 BTC at ~$89,900 average) during the January 2026 dip to ~$88,000 reinforces Michael Saylor’s long-term conviction in Bitcoin as the ultimate corporate treasury asset. With total holdings now at 712,647 BTC (~$63 billion or 3.4% of supply), MicroStrategy remains the single largest corporate Bitcoin holder by a wide margin. The acquisition — funded via ATM stock sales — occurred amid ETF outflows, macro caution, and risk-off sentiment, yet produced no immediate sell-off pressure, highlighting the strategic nature of the move. For 2026, continued corporate adoption (especially if U.S. policy tailwinds strengthen) could provide a powerful bid floor for Bitcoin.
Trade Bitcoin dips & corporate adoption momentum on Tapbit:
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Disclaimer: Cryptocurrency trading involves significant risk of loss. Prices are highly volatile and can change rapidly. Corporate Bitcoin purchases and ETF flows do not guarantee future price action. This article is for informational purposes only and does not constitute investment advice. Always conduct your own research (DYOR) and never invest more than you can afford to lose completely.
