Published: January 6, 2026
Strategy Inc (formerly MicroStrategy) continues its aggressive Bitcoin treasury strategy into 2026, adding 1,287 BTC for approximately $116 million in early January. This brings total holdings to 673,783 BTC, valued at roughly $62–63 billion at current prices around $92,000, reinforcing institutional conviction in Bitcoin as a core reserve asset.
For real-time insights, track the live BTC price, order book depth, and interactive charts directly on Tapbit price.
Details of the Latest Bitcoin Purchase
The acquisition occurred between late December 2025 and early January 2026:
- Coins Added: 1,287 BTC
- Cost: $116 million (average ~$90,391 per BTC)
- Total Holdings: 673,783 BTC
- Aggregate Cost: ~$50.55–$75 billion
- Average Price: ~$75,000
Funded through stock sales, the buy extends Strategy’s position as the largest corporate Bitcoin holder.
Strategy Inc’s Bitcoin Treasury Evolution
Since rebranding in 2025, Strategy has accelerated accumulation:
- 2025 Total: Hundreds of thousands added amid volatility.
- Cash Reserve: Maintained at $2.25 billion for flexibility.
- Philosophy: Bitcoin as primary treasury reserve asset.
The approach treats BTC as “digital property” with long-term appreciation potential.
Market Impact and Institutional Signals
Consistent buys influence sentiment:
- Reinforces Bitcoin’s role in corporate balance sheets.
- Encourages peers (miners, tech firms) to follow.
- Provides liquidity support during corrections.
Strategy’s scale—over 3% of BTC supply—makes it a market bellwether.
Outlook for Strategy and Bitcoin in 2026
Potential developments:
- Continued accumulation if capital raises succeed.
- Regulatory clarity boosting treasury adoption.
- Bitcoin price sensitivity to holdings announcements.
Risks include leverage exposure and market drawdowns.
Conclusion
Strategy Inc Bitcoin holdings climbing to 673,783 BTC in early 2026 underscore unwavering commitment amid evolving markets. The latest 1,287 BTC purchase highlights disciplined execution of a Bitcoin-centric treasury model. As institutional strategies mature, Strategy remains a key indicator for corporate crypto adoption trends.
Ready to dive into crypto? Sign up on Tapbit today and kick off your trading journey in seconds.
Disclaimer: This article is for informational purposes only and does not constitute investment advice. Cryptocurrency and stock markets are highly volatile.
