MicroStrategy (NASDAQ: MSTR) continued its aggressive Bitcoin treasury strategy by purchasing an additional 22,305 BTC for approximately $2.13 billion over an eight-day period ending in mid-January 2026. The average purchase price was $95,284 per coin, bringing the company’s total Bitcoin holdings to 709,715 BTC — one of the largest corporate treasuries in the world.
Despite the buy, MSTR stock fell 6.6% during the period, reflecting broader market volatility and short-term profit-taking pressure. The acquisition was funded through a combination of equity issuance and cash reserves, underscoring Michael Saylor’s unwavering long-term conviction in Bitcoin as a superior store of value and inflation hedge.
This move comes amid renewed institutional Bitcoin accumulation signals and provides a timely opportunity for Tapbit traders to analyze corporate treasury impact on price structure and volatility.
MicroStrategy Bitcoin Purchase Details – January 2026
| Metric | Value | Notes |
|---|---|---|
| BTC Purchased | 22,305 | Over 8 trading days |
| Total Cost | $2.13 billion | Includes fees & execution spread |
| Average Price per BTC | $95,284 | Weighted average during period |
| New Total Holdings | 709,715 BTC | ~3.4% of total BTC supply |
| MSTR Stock Reaction | –6.6% | During purchase window |
| Funding Source | Equity issuance + cash reserves | At-the-market offering |
Why MicroStrategy Keeps Buying Bitcoin – Saylor’s Long-Term Thesis
Michael Saylor has consistently positioned Bitcoin as the superior treasury reserve asset compared to cash, gold, or bonds. Key pillars of the thesis in 2026:
- Bitcoin as “digital gold” with fixed supply (21 million cap) vs fiat inflation
- Corporate adoption accelerating: 170–190 public companies now hold BTC
- MicroStrategy’s model proven: BTC holdings now worth far more than original cost basis
- Inflation hedge: especially relevant with persistent core PCE >2.5%
- Strategic leverage: raising equity at premium to buy more BTC
Market & On-Chain Context Around the Purchase
- BTC spot price during buy period: $92,000 – $97,000 range
- Exchange balances: near multi-year lows → reduced sell-side liquidity
- ETF inflows: still positive (~$1.8B–$2.2B net last 30 days)
- Whale activity: net selling pressure down significantly vs late 2025 peaks
- Fear & Greed Index: 55–62 (Greed zone) → balanced sentiment
Technical Structure – Where Bitcoin Stands After the News
Bitcoin (BTC) – Current ~$90,800–$91,900 (post-purchase consolidation)
- Immediate Support: $90,800 – $91,200 (recent swing low)
- Critical Structural Support: $86,000 – $88,500 (720-day MA zone)
- Key Resistance: $94,500 – $95,000 (recent high)
- Upside Target (breakout confirmed): $97,000 → $100,000+
- RSI (daily): ~48–52 → neutral, not oversold yet
How Tapbit Traders Can Position Around MicroStrategy’s BTC Strategy
- Create your Tapbit account (0% maker fees)
- Deposit USDT via P2P or card
- Spot DCA strategy: Accumulate BTC on pullbacks toward $90,800–$91,200 (use recurring buys or limit orders)
- Futures momentum play: Long BTC/USDT perpetuals on confirmed reclaim of $94,500 (20–50x leverage, isolated margin)
- Pair trade idea: Long BTC + short altcoins if MSTR-style corporate buying continues to favor BTC dominance
- Risk management: Never exceed 1–2% account risk per trade; use Tapbit real-time PnL & margin calculator
Conclusion
MicroStrategy’s latest purchase of 22,305 BTC for $2.13 billion at an average of $95,284 brings its total holdings to 709,715 BTC — reinforcing Michael Saylor’s long-term thesis that Bitcoin is the ultimate treasury reserve asset. Despite the 6.6% stock price dip during the buying window, the corporate accumulation trend remains one of the strongest structural tailwinds for Bitcoin in 2026. Tapbit’s zero spot trading fees and high-leverage perpetual futures provide traders with efficient tools to participate in this momentum — whether through DCA on dips or leveraged positions on breakouts. The next few weeks will be critical to watch whether institutional flows continue to absorb supply.
Ready to trade BTC institutional momentum on Tapbit?
- Sign Up on Tapbit (0% maker fees)
- Login & Deposit
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Disclaimer: This article is for informational purposes only and does not constitute investment or trading advice. Cryptocurrency markets are highly volatile and subject to rapid change. Corporate treasury strategies and market conditions can shift quickly. Always conduct your own research (DYOR) and never invest more than you can afford to lose completely.
