Published: January 13, 2026 | Tapbit Market Insights
Strategy (formerly MicroStrategy) announced on January 12, 2026, that it purchased 13,627 Bitcoin between January 5–11 for approximately $1.25 billion at an average price of $91,519 per BTC. This marks the company’s largest single acquisition since July 2025 and increases total holdings to 687,410 BTC, with a cumulative cost basis of roughly $51.8 billion at $75,353 average per coin.
Purchase Details & Funding
The buy was funded through at-the-market (ATM) sales of MSTR Class A common stock and STRC preferred stock. Key figures:
- Period: January 5–11, 2026
- BTC Acquired: 13,627
- Total Cost: ~$1.25 billion
- Average Price: $91,519/BTC
- New Total Holdings: 687,410 BTC
- Cumulative Cost Basis: ~$51.8 billion (~$75,353 avg)
At current BTC prices (~$92,000–$93,000), holdings are worth approximately $63.28 billion, reflecting over 22% unrealized profit.
Strategic Context & 21/21 Plan
This acquisition aligns with Strategy’s ongoing “21/21 Plan” of aggressive Bitcoin accumulation. It follows a smaller December 2025–January 2026 purchase of 1,287 BTC for $116 million. The company retains significant capacity for future buys:
- Remaining ATM capacity: >$10 billion (common stock)
- Additional preferred programs: Billions more
Michael Saylor confirmed the deal via SEC filing and social media on January 12, 2026.
Holdings Impact & Market Position
Strategy now holds more Bitcoin than any other public company, solidifying its position as the largest corporate BTC treasury:
- Holdings: 687,410 BTC (~3.3% of total supply)
- Value at Current Prices: ~$63.28 billion
- Unrealized Gain: >22% on total position
The purchase reflects continued conviction in Bitcoin as a long-term store of value.
Market Implications for 2026
Key takeaways:
- Continued corporate adoption trend
- Reinforces Bitcoin as treasury asset class
- Potential positive sentiment catalyst
- Watch for further ATM issuances
Conclusion
Strategy’s $1.25 billion Bitcoin purchase in early January 2026—its largest since July—pushes total holdings to 687,410 BTC valued at ~$63.28 billion today. The move underscores the company’s long-term Bitcoin treasury strategy amid ongoing volatility. Track live BTC price action and Strategy updates on Tapbit:
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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Cryptocurrency markets are highly volatile.
