Published: January 14, 2026 | Tapbit Corporate Treasury Insights
Strategy (formerly MicroStrategy, ticker: MSTR) shares have surged over 10% in recent sessions, climbing above $189, as the company continues its aggressive Bitcoin treasury accumulation. The latest purchase of 13,627 BTC for approximately $1.25 billion (average ~$91,519/BTC) between Jan 5–11, 2026 has pushed total holdings to 687,410 BTC — making Strategy the largest corporate Bitcoin holder globally. This update examines the drivers behind the MSTR rally, Bitcoin exposure mechanics, risks, and what it means for investors seeking high-beta BTC proxy plays in 2026.
Strategy’s Latest Bitcoin Purchase – Key Details
| Metric | Value |
|---|---|
| Period | January 5–11, 2026 |
| BTC Purchased | 13,627 BTC |
| Total Cost | ~$1.25 billion |
| Average Price per BTC | $91,519 |
| New Total Holdings | 687,410 BTC |
| Cumulative Cost Basis | ~$51.8 billion (~$75,353 avg) |
| Current Value (@ ~$95,300) | ~$65.5 billion |
| Unrealized Gain | ~+26.4% |
Funding came via at-the-market (ATM) sales of MSTR Class A common stock and STRC preferred stock, consistent with Strategy’s “21/21 Plan” of continuous Bitcoin accumulation.
Why MSTR Stock Is Surging – 3 Key Drivers
- Direct Bitcoin Price Correlation (High-Beta Proxy)
MSTR is widely regarded as the highest-beta way to gain Bitcoin exposure. When BTC rallies, MSTR tends to move 2–4× the percentage due to leverage from debt-financed purchases and market premium. - Continued Aggressive Accumulation
The latest 13,627 BTC buy is Strategy’s largest single purchase since July 2025, signaling unwavering conviction. Total holdings now represent ~3.3% of all Bitcoin supply — the largest corporate treasury globally. - Macro Tailwinds + Institutional Narrative Strength
Cooling inflation + Fed easing expectations + growing acceptance of Bitcoin as a corporate treasury asset (inspired by Strategy) fuel the rally. MSTR trades at a premium to its net asset value (NAV), reflecting investor belief in Michael Saylor’s long-term thesis.
MSTR vs Bitcoin Performance Comparison (2025–2026 YTD)
| Asset | 2025 YTD Return | Jan 2026 YTD Return | Beta to BTC |
|---|---|---|---|
| Bitcoin (BTC) | ~+80–90% | ~+8% | 1.0x |
| Strategy (MSTR) | ~+180–220% | ~+25–30% | ~2.5–4x |
MSTR has consistently outperformed BTC by 2–4× during Bitcoin rallies — but also amplifies drawdowns significantly.
Risks of the Strategy (MSTR) Bitcoin Treasury Play
- Dilution Risk: Continuous ATM stock issuance to fund BTC purchases dilutes existing shareholders
- Leverage Risk: Debt-financed Bitcoin holdings amplify volatility
- Premium Compression: MSTR trades at a premium to NAV — any narrowing could cause sharp corrections
- Regulatory & Macro Risk: Changes in U.S. crypto policy or Bitcoin sentiment can hit MSTR harder than BTC itself
How to Trade BTC on Tapbit
- Create your Tapbit account & complete KYC
- Deposit USDT (recommended base pair)
- Trade BTC/USDT spot & futures
- Use leverage (up to 125x on BTC) to capture amplified moves
- Set alerts for key BTC levels ($95k support / $100k resistance)
Tapbit offers 0% spot trading fees + high liquidity.
Conclusion
Strategy (MSTR)’s 10%+ stock surge in early 2026 is directly tied to its relentless Bitcoin treasury strategy — now holding 687,410 BTC valued at ~$65.5 billion (at $95,300/BTC). As a high-beta Bitcoin proxy, MSTR continues to amplify BTC moves, but comes with significant dilution, leverage, and volatility risks. For investors seeking leveraged BTC exposure without direct custody, MSTR remains the premier play — but only for those with high risk tolerance.
Position for the next leg on Tapbit:
- Sign Up on Tapbit (0% maker fees)
- Login & Deposit
- Live BTC & MSTR Prices
Disclaimer: This article is for informational purposes only and does not constitute investment advice. Cryptocurrency and equities are highly volatile. MSTR carries significant risk of loss due to leverage and dilution.
